Friends of the Earth – Illegal tree planting

 Friends of the Earth РIllegal tree planting

This campaign is also viewable in the ‘guerilla marketing‘ section. Remember that the world is different than it was 10 years ago. If you do a good campaign, make sure the world knows about it trough various different channels. Doing a guerilla campaign often means you end up doing a viral…because good news, shocking images, good ideas, etc. will go viral on the internet and can be used for news-coverage. To read about the results check¬†here.

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