Friends of the Earth – Illegal tree planting

 Friends of the Earth – Illegal tree planting

This campaign is also viewable in the ‘guerilla marketing‘ section. Remember that the world is different than it was 10 years ago. If you do a good campaign, make sure the world knows about it trough various different channels. Doing a guerilla campaign often means you end up doing a viral…because good news, shocking images, good ideas, etc. will go viral on the internet and can be used for news-coverage. To read about the results check here.