Illegal Tree Planting
Friends of the Earth- Illegal Tree Planting
To adres the problem of the illegal chopping of wood across the world the idea arose to plant trees illegally. And so we did. For friends of the Earth (Milieudefensie) we went out in the middle of the night with 10 vans in 5 mayor cities of the Netherlands. Taking out the stones, digging a hole, planting the tree in the hole, sign on it and fence around it. Next day we had news coverage in all Dutch Newspapers, all Dutch radio stations, the 20:00 hrs news on tv, tv coverage in Spain, tv coverage in Argentina, the BBC world covered it, etc. etc.
The idea is featured in many books about guerilla marketing and won many an award across the globe.