Amstel Lite

Amstel Lite

After doing a campaign for Heineken we overheard the challenges Amtstel Lite was facing. We took this like kindofa brief so we decided to make a series of commercials at forehand. Marketingmanagers impressed but not enough to actually hire us and take our work seriously. They ended up on the internet somehow and got them news coverage on De Wereld Draait Door (Dutch Oprah) we have no idea how that happened.

More here here here here here here here and here. We actually shot like 27 of them but decided it was now up to them to see if they liked it. Good call.



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