1 million saving lights / 1 miljoen spaarlampen – Greenpeace
1 million saving lights / 1 miljoen spaarlampen – Greenpeace
This series got accompanied by a website, ads, radio and film. Trough the line as people like to call it. The idea was that persons and companies could register their saving lights usage working towards saving energy and thus in the end saving the planet. The campaign features an incredible amount of Dutch celebrities. One newspaper even wrote, if you are a celebrity and you are not in the campaign of Greenpeace, you ain’t a celebrity no more. It was also funny to see a lot of politicians getting registered and they only registered for 1 bulb. Does that mean they only have 1 light at home?
Perfectly composed content, Really enjoyed looking at.