Itec – Printing Solutions Commercial

Itec – Printing Solutions Commercial

Itec was a fun story. The company started a pitch with 3 agencies where Peter crushed the competition with this idea. Actually, the idea rests on hitting some open nerves in advertising, making some brands angry to create ‘buzz around the brand’. Itec was a small brand, the owner wanted to get his brand known by everyone on the Netherlands but had a ridiculously low budget to achieve that goal. Also, the target audience is a fairly small number of people (the ones responsible for buying printers) so the medium was also a bit off. Even the Dutch Association of people with burning scars (where Peter is one of them) reacted to get their own PR going. Sales skyrocketed at this company. A shame they never called back. Maybe they wanted a professional campaign but are not a professional client.