Greenpeace 1 million saving lights
Greenpeace 1 million saving lights – 1miljoenspaarlampen.nl
For Greenpeace the strategy was, buy saving lights and thus save the planet because you are saving energy. The campaign was a trough-the-line (another nice word advertising people came up to advertise themselves) campaign as so they say. Radio, television, internet, print ads….all was put into this campaign putting efforts towards this website called onemillionsavinglights. Here people and companies could register and enter how many saving lights they bought. The campaign got a shitload of publicity. One Dutch newspaper stated that if you are a celebrity and if you are not in the Greenpeace campaign, you ain’t a celebrity no more. Noted that politicians that entered, entered with only 1 saving light. You think they would only do it to get publicity?